Something about me
As an entrepreneurial-minded professional with an ENTP personality, I always look to optimize digital marketing workflows to save time and increase productivity and profitability. I focus on defining actionable KPIs to understand and improve internal and external stakeholders' experience and help them reach their goals through digital communication, constantly looking to integrate the most innovative solutions with ROI in mind. I currently work as an independent digital marketing strategy consultant. In the past I worked for various organisations including Euroclear, Swift, ING, Manpower and British Council. My academic background includes a degree in Economics and Management (Lecce, Italy), a MA in Urban and Regional Planning Research and Theory (Sheffield, UK), a PhD in Economic Geography (Bari, Italy), a UX Certification (Nielsen Norman Group) and various digital marketing qualifications including Google and Meta. I've spent almost fifteen years deep-diving into different sectors and working with various clients, from corporate to startups and professionals. My expertise encompasses diverse digital perspectives, including SEO, SEA, Social Media, UX, and Web Analytics, and I'm comfortable working on projects from strategy to execution. I value friendly, transparent, and sustainable working environments and strive to challenge beliefs, assumptions, and myths rationally and logically. I'm a skilled communicator with strengths in critical thinking, brainstorming, organization, team building, presentation, and communication in English and Italian (plus intermediate French).
I'm Italian, raised in Soleto (Lecce), a Griko-speaking town in Salento / Apulia. After living in London, Sheffield, Rome and Milan, I moved to Brussels in 2014.
Side projects
Besides the professional side, I am passionate about photography, deep and abstract writing (PostPlex), producing eclectic (and unpretentious) electronic music (Style Disorder and others) and a few digital entrepreneurial projects via Oltre Digital, integrating the latest generative AI technologies.
Get in touch
Find out more on my website PaoloMargari.it (available in EN & IT), and connect with me on Substack, LinkedIn, X and Instagram.
Here on Medium, I also contribute to DataDrivenInvestor.
